OUR TEAM
SANJAY RAJAN 
• Climate Emergency Executive Program, Oxford Smith School of Enterprise and the Environment
• Global Executive MBA, a joint program of London Business School & Columbia Business School
• MS Computer Systems Engineering, Northeastern University
Originally from Hyderabad, India, Sanjay made the U.S. his home after completing a master’s degree at Northeastern University, eventually settling in the mountains of Colorado.
Sanjay’s consulting expertise spans various industries and technology solutions, from aerospace product lifecycle management to omni-channel digital strategies for CPG/retail, and digital product leadership roles in financial services. Presently, in the public sector, his focus is on modernizing the disease surveillance system for a state agency. Sanjay has worked globally engaging clients in Finland, France, New Zealand, Germany, India, Korea, the UK, and across the U.S.
Driven by a mantra of creating value for organizations, society, and the world, in 2008 Sanjay started researching a passion project that later became the award-winning social enterprise start-up SLOWCOLOR: A living wage, fair trade textile company working with weaver artisan groups in the Indian state of Telangana to co-create a collection of naturally dyed textiles using plant and mineral-based dyes from Indian heritage and premium natural and organic yarns. Accolades: • Best of the World B-Corp micro-enterprise, ‘Overall’ and ‘Environment,’ 2014/2015 • Sankalp Awards, Semi-finalist India, 2014 • SOURCE Awards, Ethical Fashion Forum, 2012
Drawing from this experience, today Sanjay advises founders in accelerators and incubators in multiple systems — textiles, agrifood, healthcare — impacted by Climate Crisis.
Sanjay served for seven years as a board member of Seva.org, a global non-profit eye care organization, and for two years as President of the United Nations Association, Denver Chapter (UNA-Denver) where he championed Sustainable Development Goals (SDGs) initiatives locally. Today he serves on the Colorado Circular Communities Enterprise board (C3) a statewide program that employs a circularity framework for reducing and averting waste.
TRICIA O’KEEFE
• Scenarios Executive Program, Oxford Saïd Business School
• Innovation and Entrepreneurship, Stanford Graduate School of Business, Executive Program
• MFA Studio Arts, University of New Mexico
Raised in Wyoming and drawn to mountainous landscapes, Tricia calls the Rocky Mountains of Colorado home with Sanjay.
Driven by a curiosity for new concepts, Tricia merges her background in art, design, and philosophy with business and strategy. Her diverse professional journey includes launching an SMB accounting practice, co-founding the B-corp social enterprise SLOWCOLOR, consulting for IBM’s largest clients—synthesizing complex business challenges and opportunities into scalable solutions—and managing cross-functional teams to promote IBM’s hybrid cloud platform and data and AI portfolio. In the public sector, most recently she focused on expanding strategic partnerships for a premier Earth system science research organization.
Tricia is entrepreneurial and collaborative by nature. She excels as a facilitator, employing participatory methods to assist teams in distilling, synthesizing, aligning, and translating insights and ideas into compelling programs and initiatives. Her approach helps teams and organizations achieve shared understanding, reduce silos, reinforce strategic alignment, and identify areas for expanded collaboration within and beyond their boundaries.
With international experience across Fortune 500, government, nonprofit, and startup sectors, Tricia brings a global perspective to her work. She currently serves as a consultant with Stanford Seed Transformation Program companies, partnering with entrepreneurs in emerging markets to build thriving enterprises that transform lives.